NATIONAL MUSCLE & HOMETOWN HUSTLE
Brownstein Group (BG) is an iconic marketing communications agency that has been a driving force behind the creative economy in Philadelphia for more than half a century. Founded at the height of the Creative Revolution in 1964, BG is a full-service agency with expertise across all disciplines, including: brand strategy, advertising, public relations, social media, and digital services. Winner of a 2018 Ad Age “Small Agency of the Year” award, BG specializes in crafting innovative campaigns that create positive brand awareness, increased sales/ leads and measurable impact for clients. Known for its relentless pursuit of breakthrough ideas that push boundaries, the agency thrives on its diversity of talent and a commitment, passion and determination to further Philadelphia’s reputation for progressive work.
TRUST THE PROCESS
With nearly 100 employees spread over four floors of their landmark building in Center City, BG has the capacity and resources to service a wide spectrum of clients from across the world. Each campaign is rooted in exhaustive research and consumer insights, and the agency takes a data-driven approach to all strategic planning. The level of craftsmanship at BG is second to none, and when combined with its extensive network of partnerships, the agency is able to execute a wide array of services, from television commercials to editorial coverage. Given the breadth of these capabilities, BG has been able to maintain a healthy roster of clients that include local, regional and national/ global companies.
BG counts among its largest clients a global home furnishings store, a building products conglomerate and several cutting-edge technology companies. Whether dealing with tight deadlines for print or online catalogues, quick turnarounds on digital properties, complicated compliance issues or crisis communications, BG has excelled at providing these matrixed companies the attention-to-detail they expect.
The Northeast is home to dozens of top brands whose products and services have reach across the country. Regional restaurants, food service and grocery brands all rely on Brownstein Group to help tell their stories. One of the biggest sources of pride for the agency is taking a regional brand and elevating their product to a larger audience via earned, owned and/or paid media.
Philadelphia is a city of neighborhoods, and BG is proud to also represent companies that service people from the community. Whether a local bank helping promote financial literacy to the underserved and underbanked or a non-profit beautifying urban areas through art, BG is committed to promoting the value these brands bring to area families.
Gone are the days of agency generalists, and over the past five decades BG has garnered a tremendous amount of industry experience that allows its clients to benefit from deep vertical knowledge, solid relationships with trade press and an ability to generate results tailored to specific business objectives. Among the key industries that BG specializes in are:
B2B companies need to sell a client on making a change, buying a new product, paying a new price and/ or starting a new relationship. Clients like DuPont™ Intexar® work with BG for the agency’s ability to streamline the client decision journey and market products in unique ways to myriad audiences.
In mid-2018, GIANT food stores named BG its advertising agency of record, noting Brownstein Group’s “reputation for creative excellence” and its strategic knowledge, creative vision and team chemistry. BG also recently launched ‘Siptopia’, an awareness campaign for Wawa handcrafted specialty beverages. The results exceeded sales targets in Florida and led to additional campaigns in the Mid-Atlantic.
AEC (Architecture, Engineering & Construction)
The AEC industry demands an intricate knowledge of market trends. BG, through their strong network of contacts, has planned and executed countless groundbreakings, property openings and special events that have boosted sales and community engagement for companies like Saint-Gobain and SageGlass®.
When the National Lacrosse League wanted to relaunch its brand, it chose BG to help design a league logo, build a dynamic website and engage new generations of fans across the county. The outcome? A streaming partnership with Twitter, and one of the fastest growing sports in the country. When Merlin Entertainments wanted to introduce their LEGOLAND Discovery Center to the Philadelphia market, they selected BG to help pack their stores. The outcome? A 200% increase in general admission sales over the first three weeks. When it comes to Entertainment/Hospitality brands, BG gets butts in seats.
How engrained is Brownstein Group in Philadelphia? Their address is the area code – 215. And in early 2018, the agency added to its “BG Gives Back” program by creating “215 Day”, an annual event each February 15 when all employees engage in organized volunteer activities across the region. Through its innovative approach to marketing and its spirit of civic responsibility, Brownstein Group is truly an agency that is shaping the future of Philadelphia.