Innovation Hub USA

B2 Communications – Customized Public Relations Program

B2 Communications Kyle and Missy
B2 communications logo

B2 COMMUNICATIONS TAKES A STRATEGIC APPROACH TO ITS WORK, EXECUTING A CUSTOMIZED PUBLIC RELATIONS PROGRAM FOR EACH CLIENT.

B2 Communications Kyle and Missy
Missy Hurley and Kyle Parks co-founded the firm in 2010 after recognizing a need in the market for strategic communications.

B2’s success is based on clients staying with the firm for the long term. And that success is reflected in the firm’s growth: Since B2’s founding in 2010, the firm has become one of Tampa Bay’s top PR agencies.

Some of the strategies that we use to amplify organizations’ stories include:

• Messaging strategy: Strong messaging sets the foundation for all communications from the organization.

• Media coaching: Training clients to shine at interviews, speaking engagements or networking events.

• Media relations: News media coverage positions an organization and its executives as thought leaders and provides third-party credibility.

• Content development: Concise and powerful content delivered through websites, blogs, newsletters, and other channels that reach targeted audiences.

• Social media: Strategies for using Facebook, LinkedIn, Twitter, Instagram and others to connect with target audiences.

Crisis communications: Reputation management counsel when it matters the most – when the organization is preparing for or managing a crisis situation.

B2 communications - Kyle at ULI Florida 2016 Summit
Kyle Parks is an expert in crisis communications. He presented on the topic at Urban Land Institute (ULI) Florida’s Summit in 2016.
B2 communications Synapse Innovation Summit 2018
Missy Hurley and Alana Siceloff worked with Synapse on marketing for the 2018 Innovation Summit, which had more than 3,500 in attendance.

Our clients are working on a local, regional and national scale. Our communications strategies on behalf of Sunstar Paramedics, Colliers International, SPCA Tampa Bay and Ybor City Development Corp. have won awards from national industry groups and statewide PR associations.

B2’s often tapped for its PR expertise and local knowledge by its counterparts in PRConsultants Group, a network of leading public relations firms in the nation’s top 50 markets. Our work is bold enough to have a national impact, but our team is small and nimble enough to retain our local touch.

One way our team stays current on the local landscape is through The Tampa Bay 100. B2’s talented team produces the bi-weekly digital publication, which includes 100-word stories about local businesses and nonprofits, events, breweries, restaurants and history. The Tampa Bay 100 has more than 18,000 subscribers.

B2 communications - CFTB with High Risk Hope
B2 works with clients like the Community Foundation of Tampa Bay to raise visibility and awareness through media relations. Wilma Norton (right), vice president of marketing and communications for the Community Foundation of Tampa Bay, and Bailey Nicholas (center), executive director of High Risk Hope, were interviewed about their organizations’ impact on the community by “Positively Tampa Bay” host Lissette Campos (left).
B2 communications Bowtie Ball 2017
B2 supports organizations that are making an impact, like the Poynter Institute. The B2 team attended Poynter’s Bowtie Ball, which honored PBS NewsHour anchor and managing editor Judy Woodruff, in 2017.

Find out what strategic public relations can do for your business.

Phone: (727) 895-5030
Email: info@b2communications.com

twitter | facebook | linkedin | instagram

www.B2communications.com
www.TheTampaBay100.com

JR Griggs – Founder & President of Red Wall Marketing

JR Griggs Red Wall Marketing - Headshot

A BORN INNOVATOR

FOUNDER AND PRESIDENT JR GRIGGS - RED WALL MARKETING

JR Griggs Red Wall Marketing - Headshot

I’ve had a passion for startups and innovation for a very long time. Actually, ever since I was just a little kid I’ve had that entrepreneurial spirit. I was the kid selling candy at school and mowing lawns on weekends and during summers. I always knew I would own a business someday, and am a huge fan of anyone starting a business or innovating in any way.

I believe in people following their passions and solving problems. We have amazing people in this world with great ideas. A business exists to solve a problem or fill a need, and this is how we are able to grow as a society.

I say often that in today’s world, you really need to be starting something, or be a part of starting something. We grew as a nation with people either doing something or being an apprentice to doing something. Businesses solved problems and filled needs. You learned the skills so you could do it yourself someday. We’re getting back to that in many ways, except it’s a much bigger playing field now with so much more capability.

You don’t have to be stuck in a cubicle at a company where you feel like just a replaceable number. It’s a time like no other. The tools and resources available are infinite! You can now start a business, have a website, invoicing system, and office tools all in the same day, and for free or ridiculously cheap. You can broadcast to tens of thousands of people, also for free or ridiculously cheap. Yes, it’s not necessarily easy, but it is possible.

I started my company while painting garage floors. I worked for two bad companies in a row and decided I’d had enough. I began doing anything I could to learn: listening to podcasts and audiobooks, reading marketing materials while waiting for a floor to dry, staying up as late as I could to work on my business. If I wasn’t doing my day job, I was working on building a business. I used any free time I had, and found all of the amazing resources available to start my business.

Too many people complain about their life, or something they want, not existing. There’s no excuse not to go out and do something you want or have a passion for. If you’re not happy and want to start your own thing, go and do it. Make it happen! If you see a problem no one is solving, go and solve it. Now is your time.

Stop looking for permission. It’s time to start something, innovate, solve problems, make the world a better place!

RED WALL Marketing logo JR Griggs

500 E Kennedy Blvd #307
Tampa, FL 33602
Phone: 813-530-1122
RedWallMarketing.com

Sparxoo – Strategy | Creativity | Digital Marketing

Sparxoo is a digital marketing agency
Sparxoo is a digital marketing agency

SPARXOO

STRATEGY. CREATIVITY. DIGITAL MARKETING

Elevator Pitch

Sparxoo is a digital marketing agency that delivers strategic, creative impact to accelerate growth for industry-leading brands. The agency helps businesses re-imagine their marketing strategy, share their story so that people will listen, craft experiences that delight customers, and drive omnichannel marketing performance.

Sparxoo - David
David Capece, CEO

Our Story

Sparxoo was founded in 2010 as a digital-first agency with big goals and even bigger ideas. Now in its 8th year of rapid growth, Sparxoo is a testament to founder David Capece’s vision of creative and strategic balance powered by a nimble, innovative, and collaborative team.

Sparxoo is organized into three centers of excellence, all guided by the strategy team. Experience hosts web and mobile developers, Performance leads ROI-focused digital media buying, and Storytelling brings together writers, designers, animators, art directors, video specialists, and other creatives.

Rather than offering up a checklist of marketing services, the Sparxoo team starts with smart listening and strategic planning before creating a custom solution. And it doesn’t stop there—Sparxoo’s dedicated experts are in it for the long haul. Even while producing beautiful content and driving results, the agency’s digital marketing specialists never stop learning from the data to tweak and optimize for the ever-evolving digital landscape.

The way we
work is just
as important
as the work
we do.

After Hours Sparxoo

Milestones

It’s an exciting time at Sparxoo. Three-year growth of 271% earned the agency a position on the Inc 5000 ranking of America’s fastest-growing private companies for two consecutive years, as well as the Tampa Bay Business Journal’s Fast 50 and the Business Observer’s Top 500 list.

With a growing client list including the likes of Tech Data, Weight Watchers (recently re-branded to WW), Red Hat, Florida Atlantic University, and Fleming’s Prime Steakhouse & Wine Bar, Sparxoo is poised to represent Tampa well on the worldwide stage of creative agencies.

sparxoo.com
813.402.0208
450 Knights Run Ave, Suite 1
Tampa, FL 33602

Schifino Lee Advertising + Branding – the Fine Art of Brand Story-Building

Schifino Lee Advertising + Branding mobile
Schifino Lee Advertising + Branding mobile
Schifino Lee Advertising + Branding Logo

Are you diligently building upon your brand’s story? Or letting it wither?

Schifino Lee Advertising + Branding - Adapts_2u traffic

To say the advertising industry is in a constant state of upheaval right now is no exaggeration. Brands are literally lost in a wilderness of new technologies, media platforms, analytics tools, and slick marketing gimmicks. They desperately need a guru, a guide, a strategic sherpa to help them find their way forward.

Enter Schifino Lee Advertising + Branding with our focus on the fine art of brand story-building. Experience has shown us it’s not enough to be mere storytellers anymore.

You can’t just put out a story and leave it be. That traditional approach just won’t cut it for companies in highly competitive (ie: pretty much all) industries. We’ve seen this in healthcare, software, logistics, banking, quick service restaurants, and more.

Schifino Lee Advertising + Branding - Love every angle
Schifino Lee Advertising + Branding - Cali_Posters
Schifino Lee Advertising + Branding - Mag

Your brand’s story is now a living entity that has to perpetually evolve and grow in response to customer input, social media commentary, cultural influences, and data learnings.

Of course, all of this is moot if you don’t have the right creative partner to craft a truly memorable, strategically-sound big idea as the foundation for your brand story. Because despite all the dramatic changes in marketing, great story-building still begins with a great idea based on a smart consumer insight. Only then can technology, analytics, and media opportunities be applied to bring it to life like never before—producing highly measurable results.

Schifino Lee Advertising + Branding - Mag_Juniper_V1Rd
Schifino Lee Advertising + Branding - CoLabs_WebMock
Schifino Lee Advertising + Branding print design

So, you have to ask yourself: Am I going to be an innovative marketer that keeps evolving my brand, or one that lets it wither and die? If you’re ready to innovate, give us a call.

(813) 258-5858 x 210 | schifinolee.com | hello@schifinolee.com

What Now Creative – an Innovative Creative Marketing Agency

What Now Creative - header
What Now Creative - header

WHAT NOW

“If you aren’t in business to make the world better, then what are you in business to do?”

Oftentimes we paint entrepreneurship as a selfish endeavor. Images of scruffy millennials wearing graphic tees tapping away at their keyboards in coffee shops emerge. Tired tales of moms missing soccer games and college students neglecting fraternity friendships fill metaphorical pages of the mind. We imagine entrepreneurs pouring their savings, free time, and soul into an idea that could be concrete or quicksand.

But there’s more to the story. Entrepreneurs are motivated by a passion much larger than them. “It’s always product and people.” That’s what Apple CEO Tim Cook said of what matters in business during a recent interview with Fast Company. And when you consider innovation from an historical standpoint, his case is compelling.

coffee shop working - What Now Creative
what now creative Sean

More than 150 years ago, the British devised an arc lamp capable of emitting electric light. Sparking an innovation war spanning 4 decades, hordes of inventors tinkered with the product and materials. With each tweak, they inched closer and closer to cutting production costs and increasing energy duration. Long before Thomas Edison secured a patent for the light-bulb, a community of creators laid the groundwork for his final design.

Entrepreneurship is so clearly a pursuit that extends far beyond the individual. It’s compassionate dreamers coming together to leave this world a little brighter and better than they entered it. After all, if you aren’t in business to make the world better then what are you in business to do? I started What Now Creative, an innovative creative marketing agency, after 13 years in graphic design and various marketing roles. Long before I knew I’d be an entrepreneur, one boss gave me the keys to start the ignition. The epitome of entrepreneurship, he bootstrapped the agency we built.

From his cramped living room, our small team blossomed into a leading innovator in the patient retention marketing space. Before his guidance, I thought what made a “brand” was a logo, fonts, colors, and the overall aesthetic. But I quickly learned that your “brand” is a reflection of how you make your consumers feel during each touchpoint. It’s about a feeling, not a look.

Therefore, no marketing agency can wave a magic wand and increase your sales. However, a high degree of openness from both agency and client can work wonders. While my team defines a new era of innovative marketing, we also redefine the agency-client relationship to one built on trust and a willingness to push the boundaries of normalcy.

what now creative Sean Headshot

At What Now Creative, our campaigns straddle the line between typical and edgy by eliminating noise from traditional marketing tactics. To discover opportunities, we evaluate company values and assess the psychology of the population they serve. Then, develop innovative marketing materials that elicit an emotional response from people with eye-catching design, video, text, and more. Simplified messaging and relatable content is the name of our game. Moving forward, we hope to foster a reputation for innovative marketing within the Nashville community, the nation, and the world. So, what now? The path isn’t clear yet and that’s okay. We’re focused on the journey, not the place or destination.

what now creative logo icon - black and gray

Facebook Like: @whatnowcreative
Instagram Follow: @whatnowcreative_
Let’s Connect: linkedin.com/in/smwebster84
Visit: www.whatnowcreative.com

SpotOn Digital Media – Data-Driven Value. Delightfully Creative.

SpotOn Digital Media - office
SpotOn Digital Media Logo

DATA-DRIVEN VALUE. DELIGHTFULLY CREATIVE.

SpotOn Digital Media - office

DIGITAL MARKETING SERVICES

SpotOn Digital Media works with growing businesses to amplify their reach and message, supporting sales, and overall business goals. They seek and accept clients that align with their values and use technology and innovation to enhance human connection, solve problems, and make an impact. By utilizing a deep level of online research, competitive comparisons, audience and industry knowledge, SpotOn establishes the optimum website foundation, then drives traffic for conversion. Ongoing data analysis leads the way while creative messaging and strategic distribution channels attract qualified leads.

ENTREPRENEURIAL SPIRIT

Founder, Robyn Spoto left the corporate environment in 2011 and was exposed to true entrepreneurship when a group of investors asked her to join them on a mobile venture. Her heart was stolen to the process, pain, and satisfaction of starting a company, building a team and growing a business.

Together, they launched the MamaBear App in 2012. As a co-founder and president leading the way, Robyn and her team gained hundreds of thousands of users around the world in less than two years. Curious Minds named Robyn one of five top-emerging women in tech, alongside Uber’s general counsel and Flickr’s founder.

After the sale of MamaBear to Grom Social, Robyn began SpotOn Digital Media to serve innovative companies who are looking to grow and effect change in their industries while supporting SpotOn team members on their personal and professional growth journeys.

Since January 2015, Robyn has built a team of skilled marketing experts looking for a deeper client/agency relationship that positively impacts the business as a whole.

The SpotOn team is quite selective with the clients and projects they accept, using an internally developed “good partner” score – holding true to the core mission of partnering with kind people at innovative businesses that are making a difference. All SpotOn clients receive a customized team and plan, to serve their unique market and needs. The result is real productivity, very satisfied clients, happy colleagues, and quality relationships.

SUPPORTING ENTREPRENEURS

Robyn is an Entrepreneur In Residence at Tampa Bay Wave, leading women entrepreneur initiatives and facilitating monthly peer forums to bring the peer mastermind structure to Tampa Bay Wave accelerator companies.

Robyn Spoto - SpotOn Digital Media
Robyn Spoto, Founder

HAPPY CLIENTS SAY...

“Our SpotOn team takes the time to truly understand the nuances of what can be a complex topic and is committed to helping us achieve our overall demand generation goals. We value our partnership established over the past few years with this very creative, talented, intelligent and easy-to-work-with group of professionals.” – Caitlin Bailey, Physician Marketing Lead at Moffitt Cancer Center

“SpotOn’s ability to advise on best practices, prioritize what matters most, and hold the team accountable significantly contributed to a timely and successful brand and website launch. Their expertise has been exemplary, and we are confident in SpotOn’s capabilities to continue to support the growth of our brand.” – Victoria Zambito, SVP Content & Communications at Vector Solutions

A SPOTON PROCESS

SpotOn Digital Media process

Robyn Spoto
Phone: 813-540-0908
facebook: SpotOnDigital
linkedin: spoton-digital-media
www.spotondigitalmedia.com

Good Day Solutions – Proven To Deliver…

Good Day Solutions Tampa
Good day solutions logo
Good day solutions - MABSBlue-logo
Good Day Solutions Tampa

PROVEN TO DELIVER...

What makes us different - We Listen

Listening to understand is a skill. We listen to you. Developing a successful plan starts with knowing what you want and how accomplishing those goals will impact your team and your customers.

Simplicity is key. After 20 years of analyzing organizations, we have found a common thread – complexity stifles, confuses and stalls progress; simplicity engages, clarifies, and fuels progress. We help you simplify to optimize positive outcomes.

Impactful Corporate Citizenship

Using innovation to solve social issues we take your CSR program beyond volunteerism and philanthropy. Together, we make Tampa Bay the key place to live, play and do business.

Diversity Begets Innovation

When your team is clear on the goals and tactics, engaged, activated, and empowered with tools to measure and benchmark their success – goals are achieved and innovation thrives. We help build or activate your team so everyone has a voice and you benefit from the collective impact.

Success starts with a Business Assessment

A business assessment is one of your most valuable tools. We will assess the current state of your business, survey your customers, conduct a SWOT analysis, help define your desired state and create a priority map. Knowing the health of your business and identifying areas for potential growth will position your organization to remain competitive, be innovative, and set the trend.

Good day solutions Jamie and Merrill

Business Development

Do you get caught up on a project and realize that you haven’t spent time filling the pipeline with new prospects? Do you just need a little help with follow up or follow through to increase customer retention and new business? We can become an extension of your team. Let us help you with the work you don’t seem to have time to do, or secure key relationships so that you can take the next steps to grow your business. It’s all about planning and prioritizing, which we happen to be pretty good at.

Cause Marketing

Do you have a brand that is looking for a “good cause” to link with and support? Or are you a non-profit that could use some additional awareness and community support but need a businesswith which to partner? We can create the perfect match and a plan to grow businesses’ brands while giving back.

Secure Resources

You do not need to carry the organizational planning, development or marketing on your own.

We work with you and your team to assess your current and desired state.

We believe that life is what you make of it and that every day can be a Good Day. Our personalized approach is centered around you, your goals, your team and your success.

We help establish and simplify processes, streamline your management structure, leverage innovative technology solutions, grow your market share, optimize your results and enable deeper engagement with your team, your customers and your community.

Whether it’s broad planning and strategic focus in a traditional consulting role, or rolling up our sleeves and filling in the gaps your team may be challenged with, we help you focus on how to maximize the following:

• Donor Cultivation
• Impact Messaging
• Annual Giving
• Social Media
• Donor Relations
• Marketing / Public Relations
• In-kind and Volunteer Recruitment
• Major Gift Investment Opportunities
• Planned Giving

Good Day Solutions Jamie Renee, CEO

Good Day Solutions
Jamie Renee, CEO
JRenee@GoodDay.Solutions
813-440-8031
www.GoodDay.Solutions

Marketing & Business Solutions Merrill Stewart, CEO

Marketing & Business Solutions
Merrill Stewart, CEO
Merrill.Stewart@mymabs.com
941-726-0173
www.mymabs.com

160over90 – the Best Communication Results in a Human Reaction

160over90 mural artwork
160over90 logo

A PAUSE. A LAUGH. A NOD OF RECOGNITION. WHEN YOU TELL AN INTERESTING STORY IN AN ENGAGING WAY, PEOPLE REACT POSITIVELY.

160over90 mural artwork
160over90 office interior

OUR STORY

At Philadelphia-based, full-service branding and marketing firm 160over90, everyone—from the management team to the 185-person staff—subscribes to the idea that the best communication results in a human reaction. In fact, the agency’s name (which references an elevated blood pressure reading) reflects a deep-rooted desire for consumers to have a visceral response to communications in market.

Since the firm’s founding in 2001, 160over90 has helped hundreds of emerging and established brands connect to constituents in compelling ways that make their heart rate rise and, most importantly, that incite action.

The agency maintains a foothold in four specialized sectors: higher education, healthcare, sports, and lifestyle. 160over90 is agency of record for many of the country’s leading colleges and universities—University of Virginia, UCLA, Thomas Jefferson University, University of Florida, Texas A&M University, University of Wisconsin-Madison, and Temple University, among others— helping to recruit the brightest freshman classes, fundraise billions of dollars to fuel global impact, and navigate an industry where the ROI of a college degree is constantly under fire.

In the consumer space, it’s all about breaking through cluttered, crowded marketplaces; predicting trends and anticipating user needs before customers know to ask; creating demand for new and unprecedented offerings; and driving affinity and engagement. Here, 160over90 counts global brand leaders Nike, Under Armour, AAA, and Save-A-Lot among its clientele, as well as professional sports teams including the Philadelphia Eagles, Indianapolis Colts, and Baltimore Ravens

160over90 conference room
160over90 - Agency

And in healthcare—a recent growth area for the agency—160over90 works with ChenMed, University of Wisconsin Health, the University of Virginia Health System, and Cardinal Glennon Children’s Hospital, adding new meaning to ‘best in class’ care.

Across categories, one of 160over90’s differentiators is taking insights from one industry and respectfully applying them to another. That cross-pollination of knowledge—coupled with deep expertise in research, business intelligence, and all manner of brand activations—allows the agency to create genuine connections with audiences, moving beyond transactional relationships to deliver on higherorder emotional benefits.

While its portfolio is national in scope, and the agency has a presence in strategic pockets of the country (from LA to Florida to Ohio), 160over90 is tightly woven into the fabric of Philadelphia. Headquartered in the historic Old City district, the firm’s 19th-floor office features views directly overlooking Independence Hall and the Liberty Bell, with cityscape and waterfront scenes off to the left and right.

Outside of developing branding campaigns for its clients, 160over90 also strives to give back to the Philadelphia community. The agency volunteers for neighborhood service projects, from staffing Serve Philly’s volunteer clean-up day at James Logan Elementary School, to teaming up on the Philadelphia Eagles’ first-ever Autism Challenge (which raised over $2.5 million dollars for autism research), to conducting workshops hosted with mentors and mentees from AIGA Philadelphia.

160over90 is thoroughly committed to personifying what Brotherly Love truly means—and truly exemplifies one of Philadelphia’s most innovative companies

510 Walnut Street, 19th Floor
Philadelphia, PA 19106
Phone: 215-732-3200
facebook: 160over90
twitter: 160over90
www.160over90.com

MP Studios – Professional Headshot Photography

Michael McCoy of MP Studios
MP Studios Logo
Michael McCoy of MP Studios
Michael P. McCoy, owner

ELEVATOR PITCH

MP Studios specializes in working with business professionals who need to make the best first impression possible through professional headshot photography. By coaching and educating their subjects, MP Studios can capture an image that accurately represents the individual’s personal brand and highlights confidence, authenticity, and trust.

MP Studios focuses on the psychology behind what it takes to make a lasting impression. The foundation of a quality headshot all comes down to authentic expression.

When business professionals step in front of a camera, it can be a daunting task to produce an image that looks good and grabs the attention of potential clients; that’s where MP Studios simplifies the entire process by applying our three-step method for the picture perfect headshot.

Step 1: Persona
The process begins with a consultation to learn about the client, their business, and target market. Each headshot is individually crafted to make the strongest impact by appealing to the emotions of their target market.

Step 2: Pose
Every person is unique, and at MP Studios we know which angles will look good in front of the camera for that particular person and how to coach them into different positions and expressions.

Step 3: Perfection
Once the client has chosen their favorite images, the editing process begins. We remove any blemishes or distractions while keeping it real. Over retouching causes a trust barrier. Simply put, if someone is “lying” about the way they look in pictures, people might wonder what else they could be lying about.

MP Studios Tampa-11
MP Studios Tampa-2
MP Studios Tampa-5

SUCCESS STORY

One of my favorite client success stories comes from Sheryl Hunter. Sheryl is a beautiful young attorney and no stranger to the camera, but every professional headshot she’d had before was missing something, and it was one simple highlight.

In Sheryl’s old headshots she had a gorgeous, full smile that conveyed a high level of approachability, but no confidence. Her level of confidence in the courtroom and in every meeting she participated in is unparalleled, but you would never have guessed it from her previous headshots.

By toning down Sheryl’s smile and teaching her how to engage her eyes and look through the camera, we were able to get a headshot that highlighted the quality of work she is known for.

Sheryl was asked to speak at a conference after the publication of her new headshot, and the event organizers had her headshot published as one of the event’s speakers. Unfortunately, she wasn’t able to speak at the event, but when she noticed that her headshot was still being used to advertise the conference, she inquired as to why.

She was told that a picture of that quality would help event attendance as well as Google analytics, ensuring more ticket sales. After the conference, she was asked back the following year, which goes to show that a picture perfect headshot can have a lasting impact.

In Sheryl’s words, “I feel my headshots enhance my overall ability to get more speaking opportunities. Having a portfolio of headshots that I feel great about enables me to confidently pursue speaking engagements and TV appearances.”

MP Studios Tampa-3
MP Studios Tampa-6
MP Studios Tampa-25

WHAT OUR CLIENTS SAY

“Michael’s headshots capture both my personality and my passion for what I do. I’ve never worked with a photographer who made me feel so confident in front of the camera.” – Sarah McDugal

“I’m so impressed with the quality and service of MP Studios, I send all my employees and colleagues to Michael without hesitation. Even if they have an
existing headshot, unless Michael took the picture, it’s never up to the standard I expect.” – Topher Morrison

“I regularly appear on national television and my headshot is the anchor of my career. I trust only the critical and precise eye of MP Studios.” – Cory Bergeron

412 E. Madison St., Suite 800, Tampa, FL 33602
Phone: 813-334-8152
facebook: mpstudiostampa
linkedin: @mpstudiostampa
MPStudios.com

Grue & Bleen – What Was May Not Be the Same as What Will Be

Grue & Bleen Digital & creative agency
Grue & Bleen Digital & creative agency

IN 1952, AMERICAN PHILOSOPHER NELSON GOODMAN THEORIZED A PROFOUND INTERPRETATION OF TIME AND PERSPECTIVE IN WHAT HE CALLED THE NEW RIDDLE OF INDUCTION, ALSO KNOWN AS THE GRUE AND BLEEN THEORY.

This theory stated that what we expect to be true today is based solely on our experiences of the past, but that tomorrow may bring change from unforeseen realities of the future.

In his writing, Nelson Goodman used the color blue as an example to explain this philosophy: he stated that the blue we recognize is only guaranteed to look the way it does at this exact moment, as we expect it, based on what we think it should look like from how we’ve always known it. At any time after “right now,” we may see this color as though it were green, and therefore, that object wasn’t ever really blue, but grue, the representative shift of our perception from blue to green.

The belief that what was may not be the same as what will be is the motivation behind Grue & Bleen, a digital and creative agency owned and operated by five best friends who grew up and experienced life together in the suburbs of Philadelphia and the outskirts of New Jersey.

Grue & Bleen - Team Objects

The Grue & Bleen Agency owners and partners believe wholeheartedly that the way marketing, social media, analytics, branding, and even creativity have been done in the past may not work in the future. Traditions and conventions may appear to be the best options at this moment in time, but change is inevitable and necessary; and there is always room to evolve for the moments to come. This is how the partners of Grue & Bleen run and operate their business.

Since 2015, Grue & Bleen has worked for companies ranging in size from startups to regional chains to large museums and universities, providing key services to help them evolve. Whether through creating branding, increasing effective exposure, or understanding key business data points, the team helps bring about effective change to allow their clients to embrace the future.

Grue & Bleen team

“My personal philosophy is to say ‘Yes!’ to anything and everything that you think you will learn from in a positive way” believes Josh Silverbauer, Chief Executive Officer. “Just keep on saying yes to yourself, understanding that things will work out. That energy will allow you and your company to succeed.”

Grue & Bleen’s strength lays in the ability to fuse the left and right side of the brain, combining creative and practical skillsets through technology to harness its full power. Taking an approach that mirrors their history of doing this for fun, these five best friends bring energy and passion to each client  experience to empower them to think differently regarding their website creation, digital marketing, and data analysis.

The team unapologetically gets involved with Philadelphia companies bringing their ideas into the real world from start to finish, and loves working with startups in particular. In the truest Grue & Bleen fashion, they too want to change how people experience the world!

Grue & Bleen Logo

32 Strawberry St, 3rd Floor,
Philadelphia PA 19106
Phone: 267-534-4881
twitter | facebook
grueandbleen.com