Innovation Hub USA

HealthAxis Group – Revolutionizing the Future of Healthcare




As value-based care and value-based reimbursement gain momentum within the healthcare industry, healthcare delivery organizations must adapt quickly to the changing landscape. They are expected to provide better information and greater access to quality and superior care and outcomes for its members, all at a lower cost. The obstacles many companies face when trying to meet this demand stem from coordination challenges, outdated legacy technology, and inefficient information management.

HealthAxis Group is an innovative partner for those who want to revolutionize healthcare services and become leaders in the industry. Headquartered in Tampa, HealthAxis Group has charted an appropriately unique and intriguing course to blur the lines between a 50+-year-old company and a cutting-edge startup. The oldest company that now makes up HealthAxis Group was founded in 1965 and in the late 1970s became the industry’s first SAAS-based\hosted enterprise application administration system. Far more recently, the company launched the most advanced application suite for healthcare administration, care management, and data and analytics. HealthAxis Group breaks the mold by being simultaneously the most experienced and the most modern technology company in its space.

Team Photo - HealthAxis Group

The comprehensive platform includes enterprise software, a multitude of portals for all types of healthcare stakeholders, a robust private cloud, and services around analytics, data management, and associated BPO services. These enable healthcare organizations to increase administrative efficiency, lower cost, and improve the quality and delivery of patient care. Plus, it is highly customizable–tailoring logic, workflow, and interfaces to meet each client’s unique strategy. As more models for healthcare delivery are tested at the federal, state, and employer levels, HealthAxis Group’s platform can be a single solution through it all. The core system can efficiently and effectively manage appeals and grievances, credentialing, medical management, care coordination, provider directories and more.

Nicolas HealthAxis Group
Joanne at desk - HealthAxis Group

HealthAxis Group solutions are built upon the proven success of its collective leadership and the experience of over 230 employees who aim to advance modern healthcare software and bring innovative solutions to the industry. The team is well equipped to deliver the next generation of healthcare software and resolve key business challenges for the clients they serve: Managed care organizations, commercial and private health plans, third-party administrators, risk-bearing provider organizations and medical providers.

“To remind ourselves to be open, dynamic and innovative in serving our customers, our mindset is that our clients are not really clients,” says Shilen Patel, CEO. “rather, they are our partners. 

Our success is dependent on their success and sustainability within the rapidly changing healthcare system. This means not just delivering software and writing code; but using our creativity, curiosity, and capabilities to collaboratively provide alternatives to crippling legacy technologies and outdated ideologies.”

Our Vision and Mission:
• Our vision is healthcare rebooted as a completely efficient, information-driven and cooperative institution.
• Our mission is to ceaselessly improve the speed and quality of information and decisions in healthcare.

Shilen Patel, HealthAxis Group

Shilen Patel is the Chief Executive Officer and founder of HealthAxis Group, as well as a serial entrepreneur and investor who has spent his entire career leading companies in the Healthcare IT space.

Prior to founding HealthAxis Group, Mr. Patel was a top executive and part owner of Visionary Healthware for nine years. Under his leadership, Visionary Healthware achieved 30x growth and received recognition as one of America’s 100 largest healthcare IT companies before being acquired by an international public company.

He is also an active early stage and private equity investor in various ventures, as well as founding multiple other enterprises of his own. His investments range from tiny startups to more visible and remote assets such as ownership in Bologna FC, a soccer team competing with the likes of Juventus and AC Milan in Italy’s Serie A.

In 2017, Shilen became a co-founder and Chairman of the TiE Tampa Bay Angel Fund, a $3 million fund established to financially support Florida startups, improve understanding and awareness of angel investing among Tampa Bay investors, and help startups fulfill their potential as value drivers and community assets. Mr. Patel is also highly active in the management and formation of the Drs. Kiran and Pallavi Patel Family’s Office, which holds a nine-figure portfolio of real estate, direct and indirect investments, and marketable securities. He also recently agreed to chair the Creative Entrepreneurship Lab, a non-profit initiative related to the Tampa Innovation Alliance which will support entrepreneurial activity in the USF area and at the Uptown (former University Mall) site. Additionally, Shilen is a founding Director of Central Bank, a community bank which services Tampa, St Augustine, and Winter Park.

In 2013, Mr. Patel graduated from the EMBA-Global programme at the Columbia University Graduate School of Business and the London Business School with an MBA from both institutions. He received his undergraduate degree in Business Administration with a concentration in Entrepreneurship at Babson College in 2002.

Shilen credits much of his success and opportunity to extraordinary role models. His parents, Drs. Kiran and Pallavi Patel, are two of the Tampa Bay Area’s most successful and well-known businesspeople and philanthropists.

Mr. Patel has always appreciated the power of business to transform lives and communities by creating prosperity and carries with him a strong sense of responsibility to make good things happen for others in any pursuit of personal achievement.

HealthAxis Group logo

5509 W Gray St.
Suite 200
Tampa, FL 33609
Tel: 888-974-2947(AXIS)

Florida Poly University – Dedicated Exclusively to STEM

Florida Poly - IST Exterior
Florida Poly - IST Exterior



Florida Poly - President Randy K
President Randy K. Avent


Florida Polytechnic University was established in 2012 and opened its doors in 2014 as the only member of the State University System of Florida dedicated exclusively to STEM (science, technology, engineering, and math). With an enrollment of around 1,400, Florida Poly offers a unique environment for students where they work closely with faculty and can take advantage of a hands-on approach to learning. Milestones during these first few years of the University’s existence included the construction of the Innovation, Science, and Technology (IST) Building, the centerpiece of Florida Poly’s campus in Lakeland. The 162,000-square-foot, white-domed building is a moveable and functional work of art, with a louvered roof system that moves throughout the day providing passive lighting inside the second-floor atrium. The oval-shaped structure is ringed by curved metal pergolas that shade its outer terrace and walkways. The building has won global awards and was recently named one of the most breathtaking buildings in the world.

Another major milestone was obtaining regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) ahead of schedule in July 2017. Less than a year later, Florida Poly graduated its first four-year class with over 200 students receiving degrees. The University began by offering six undergraduate degrees along with two graduate degrees, all focused on high-tech disciplines. With small class sizes and a true project-based curriculum, Florida Poly is positioned to provide industry-aligned programs in fast-growing areas like autonomous vehicles, machine intelligence, nanotechnology, logistics, and supply chain management and renewable energy.

florida poly - electronics
florida poly student
Florida Poly Campus Life Rocket Science Photography-97


With the creation, start-up and graduation of its first class complete, Florida Poly is now embarking on the next pivotal chapter of its existence. Priorities include the creation of three new degrees, as well as increasing our programs and concentrations. This will allow Florida Poly to continue to build a prominent presence with high-paying industries in the region.

Florida Poly 2.0 also includes the construction of another iconic building on its campus – the Applied Research Center – which will house faculty research, laboratories, student design spaces, and faculty offices. In all, this new building will create 150 offices, 21 research laboratories, and seven teaching laboratories.

Florida Poly Campus Life
Florida Poly Campus - STEM education

Creating strong partnerships with companies throughout Florida is another key to providing industry-aligned majors and fueling the state’s economy. That’s why the University is constantly adding to the many internships already available to students so they can truly take part in a world-class STEM education.

The growth around the Florida Poly campus is key in further developing the University and bringing the Florida Poly 2.0 vision to life. Florida Poly’s long-term success grows exponentially when supported by an adjacent research park which will serve as a magnet for the industry. Today’s problems are complex and multi-dimensional, and economies grow most significantly when they bring government, industry, and academia together to commercialize innovation. This research park will be the catalyst for bringing financial and facility capital to the area. There will be academic buildings in the park and industry partners on campus. The park will be a live-work-play environment with apartments and homes, office buildings that house high-tech companies, a town center with restaurants and shops, schools and golf courses and hiking trails. It will be a place of creative collisions, where companies come to the park to gain access to our high-quality students and talented faculty.

florida poly - chess
florida poly student writing
florida poly university

Florida Poly also looks forward to the completion of SunTrax, a large-scale, cutting-edge facility dedicated to the research, development, and testing of emerging transportation technologies in safe and controlled environments. SunTrax is a long-term partnership between Florida’s Turnpike Enterprise and Florida Poly and includes a 2.25-mile oval track on a 400-acre site near Florida Poly’s campus. This adds to Florida Poly’s focus on the rapidly evolving field of autonomous and connected vehicles. Its place as a leader in this area was demonstrated at the national level when Randy K. Avent, Florida Poly’s president, testified before a Senate committee on autonomous vehicles in 2018. Between the foundation provided by Florida Poly 1.0 and

the growth outlined in Florida Poly 2.0, Florida Polytechnic University has positioned itself to provide a world-class STEM education in a way that not only prepares students to productively enter the workforce, but to provide them with lifetime employable skills aimed at having an immeasurable impact on local and state economies.

Florida Poly Logo

Phone: 863-583-9050
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Robert H. Bishop – Dean of the College of Engineering at USF

Dr. Robert H. Bishop, P.E., Dean of the College Engineering at the University of South Florida.



Dr. Robert H. Bishop, P.E., Dean of the College Engineering at the University of South Florida.
Dr. Robert H. Bishop, P.E., Dean of the College Engineering at the University of South Florida.

“Each day we work harder – relentlessly and creatively – shaping our understanding of mathematics and science for the greater good.”

The College of Engineering at the University of South Florida is at the forefront of engineering research and education, cultivating knowledgeable, passionate engineers who are dedicated to needs-based, solutions-oriented engineering. We are innovators. We are explorers. For us, it’s all about helping people.

After more than fifty years of pursuing excellence in engineering, we remain young in spirit and full of hope for the future. The advantages are evident in our optimism, confidence and innate drive to aim higher than others think possible. Our tools and technology create fuel from landfill gases; save lives in hospitals and operating rooms; provide safer roads and effective transportation systems; purify water and deliver it to those in need; enhance domestic security; contribute to space exploration and so much more.

Building upon four pillars of success – Experiential Learning, Impactful Discovery, Community Partnerships and Educational Leadership – we are educating a diverse group of engineers and problem-solvers to tackle global challenges. By providing our students with hands-on experience in real-world situations, a cutting-edge education and significant research opportunities all driven by community partnerships, we are cultivating the next generation of engineers and fostering innovative solutions that will positively impact lives.

Each day we work harder – relentlessly and creatively – shaping our understanding of mathematics and science for the greater good. We’re proving again and again that engineers have the will power and capacity to directly and positively impact the world around us. Our commitment to partnering with industry is unyielding. We continually seek to promote the influential nature of our achievements through effective partnerships. The success of our students, research and multidisciplinary solutions is a reflection of both the quality of education we offer and the rate by which we balance change with adherence to our foundational ideals and values. Through educational leadership, impactful discovery, experiential learning and community partnerships, our evolving vision to foster a global approach to engineering by capitalizing on the international perspectives and diversity of students and faculty is driving value in the community. 

DSM – The Smartest Cloud Stack on the Planet

DSM Final_wave_line
DSM Final_wave_line


DSM is a cloud-computing company, guiding businesses as they migrate their data to the cloud. As Florida’s predictable cloud provider, DSM prides itself on relieving clients of  their IT burden so that they can focus on their business, and not the technology that runs it. With cloud nodes across Florida, and nation-wide, DSM can meet client cloud needs nearly anywhere.

DSM - 3d illustration of row the server racks


David Robinson, CEO of DSM, will tell you that the future looks like the science-fiction movies of ten to fifteen years ago with the increasing use of artificial intelligence (AI) and bots in everyday business. He will even concede that such a clear comparison can be scary, but for David and the DSM team, this evolving IT landscape is not scary, it’s exciting. The company leverages, among other things, something that David calls “ubiquitous computing” to help clients achieve immediate access to their data, whenever they need it. To the layman, that can sound Big Brother-y, but DSM proves that the power of data can be used for good.

David _ DSM
Action Plan - DSM

“The paradigm of the last forty years was to build computers and data centers, all local,” he elaborates. “But companies are rapidly migrating from those in-house computing systems, to cloud based systems that are secure, ubiquitous, and highly available. We’re helping make that journey possible for our clients.” DSM’s clients represent a healthy split between government organizations and private companies, with a wide range of sophistication in their IT departments—which is where DSM comes in. Their years of experience serve as the perfect guide to those IT teams (big or small) on their “journey into the cloud,” as David describes it.

It’s DSM’s goal to help clients not only leverage automation technology so that they can focus on their business, instead of its technological infrastructure, but also to help them achieve miruma, or peace of mind. In fact, their cloud solutions are aptly named Miruma to reinforce that idea.

“We’re constantly reinventing ourselves and pushing ourselves to be better than we were last year and the year before,” David says. “Companies that don’t innovate in this way will fade out. Our customers are also innovative, and constantly pushing the technology curve, driving us to stay ahead of the game through automation and technology.”

David Robinson – CEO, DSM Technology Consultants DSM, and its emphasis on reinvention and ubiquitous computing is surely what draws in clients. What keeps those clients at DSM, however, is DSM’s understanding of the power of personal connection. “You have to be in a relationship with your clients,” David says. “The client has to know they can trust you, that you’re available, and that you’re staying in step with technology.”

David also says that prioritizing personal relationships in business isn’t really innovative, but in an age where even social media can lead to depression, DSM’s desire to truly understand its  clients is an approach that appears to be quickly fading out. It is a reminder of the first-known use of data collection: getting to know someone, and using that knowledge to help them.

DSM - Different cloud services

DSM – Predictable Cloud
5650 Breckenridge Park Dr Suite 201,
Tampa, FL 33610
Phone: 877-376-6381

USF College of Engineering – Innovation is our Passion

EToilet - USF College of Engineering
usf college of engineering - Robert H. Bishop


EToilet - USF College of Engineering
Environmental Engineering Professor Dr. Daniel Yeh, stands with the NEWGenerator that his research team invented with funding from the Bill and Melinda Gates Foundation. The solar-powered machine, which is ready for commercial use, is part of an effort to solve global sanitation concerns.

The College of Engineering at the University of South Florida is at the forefront of engineering research and education, cultivating knowledgeable, passionate engineers who are dedicated to needs-based, solutions-oriented engineering. We are innovators. We are explorers.

For us, it’s all about helping people. As the only engineering research and teaching institution in Tampa Bay, our urban setting provides the college with a unique opportunity to attract creative and innovative talent.

After more than fifty years of pursuing excellence in engineering, we remain young in spirit and full of hope for the future. Alumni, students, and faculty are playing a pivotal role in the evolution of high-tech innovation in Tampa Bay. With hundreds of patents issued to both faculty and students, it’s fair to say that innovation is our passion. As a result of our entrepreneurial mindset, more than 200 patents have been issued to our engineering faculty in
the past five years.

Building upon four pillars of success – Experiential Learning, Impactful Discovery, Community Partnerships and Educational Leadership – we are educating a diverse group of engineers and problem-solvers to tackle global challenges. By providing our students with hands-on experience in real-world situations, a cutting-edge education, and significant research opportunities all driven by community partnerships, we are cultivating the next generation of engineers and fostering innovative solutions that will positively impact lives. The Department of Computer Science and Engineering launched a new bachelor of science in cybersecurity to prepare students for careers in one of the country’s fastest growing industries.

USF College of Engineering - mind drone
Students in the Neuro-Machine Interaction Lab control drones with their mind while wearing an EEG device that detects brainwaves and signals the drone to move.

Each day we work harder to shape our understanding of mathematics and science for the greater good. We’re proving again and again that engineers have the willpower and capacity to directly and positively impact the world around us. Our commitment to partnering with industry is unyielding. We continually seek to promote the influential nature of our achievements through effective partnerships.

Our success is a reflection of both the quality of education we offer and the rate by which we balance change with adherence to our foundational ideals and values. Our evolving vision to foster a global approach to engineering by capitalizing on the international perspectives and diversity of students and faculty is driving value in the community.

With our engineering enrollment skyrocketing to over 7,000 students in recent years, it is evident that the best and brightest minds are choosing USF to pursue an engineering education. Providing students with the opportunity to engage in real-world research, study abroad, innovate and collaborate across disciplines and present their research at scientific conferences, it’s no surprise that our student retention rate from first to second year is over 92 percent. We are producing a world-class talent pool for the emerging Tampa Bay high-tech community, especially critical to attracting topnotch start-ups and established companies looking for a highly creative environment.

USF College of Engineering
Students in the Robot Perception and Action Lab work to bring intelligent robots into daily life as well as medical robots, unmanned aerial vehicles and neurorobotics.

The College of Engineering is partnered with U.S. Special Operations Command and the Doolittle Institute at SOFWERX to craft a highly innovative environment that includes student interns, faculty fellows and emerging research in small satellite, unmanned aerial systems, cybersecurity, resilient communications and other key areas that support the SOCOM mission. Our partnership is characterized by speed and agility — key attributes of a robust solutions-focused initiative with energetic creativity and innovation.

We are pushing the boundaries in innovation at the leading edge of biomedical engineering, environmental engineering, audiology, transportation, rehabilition robotics, design and prototyping, wireless and microwave technologies, materials, clean energy, nanotechnology and entrepreneurship. Our new Department of Medical Engineering offers a unique experience for students with faculty comprised of both engineers and physicians. The Global Center for Hearing and Speech Research is the number one research center in the world for age-related hearing loss. Our Center for Urban Transportation Research is an internationally-recognized resource for policymakers, transportation professionals and the public. Our environmental engineering program is an internationally-recognized provider of water and wastewater solutions. The Center for Assistive Rehabilitation and Robotics Technologies engages in life-changing prosthetic research increasing independence and community reintegration of individuals with reduced functional capabilities.

The center works with patients throughout Florida and locally at the Haley Veterans Hospital. The Mini Circuits Design for X Laboratory is a unique, collaborative maker space for students to pursue meaningful multidisciplinary engineering projects that move ideas from design to prototype. The Institute of Applied Engineering is partnering with government organizations to perform research in autonomous systems, human performance enhancement, cybersecurity and electromagnetic specrum security, transporation and energy infrastructure and large scale data analytics and operations research.

The USF College of Engineering is uniquely positioned as a key member of a vibrant preeminent research university to provide both engineering solutions and well-educated engineers and innovators to the Tampa Bay area.

USF College of Engineering - robot

4202 E Fowler Ave, Tampa, FL 33620, USA
Phone: +1-813-974-3780
facebook: usfengineering
twitter: EngineeringUSF
youtube: usfengineering
linkedin: 4505243
instagram: usfengineering

Bold Business – Global Media | Technology | Marketing | Services

BOLD BUSINESS - Infogs-and-Cartoons
Bold Business Logo
BOLD BUSINESS - Infogs-and-Cartoons
Ed Kopko



Bold Business was started by a group of diverse leaders with cross-functional global industry experience. Our mission is simple.

The Bold Business team accomplishes this by developing and delivering new products and services at global scale. We work with top executives and decision leaders to help them make better decisions, convert those decisions into actions and deliver sustainable success.

At Bold Business, we live and breathe commitment – in everything we do, in everything we are, in our people. We advocate an atmosphere where we take pride in developing individuals and teams to maximize their full potential and take their career paths to the next level, two steps at a time.

We are a globally diverse group who embodies the united spirit of living life BOLDLY. We’re filled with an unquenchable need to discover, to flourish, to conquer, to constantly demonstrate we’re the best. At Bold Business, no idea is too big or too small. We are honest, transparent, and, of course, we know how to have a good time!

Bold Business - Angela Yochem
Bold Business Services page
Bold Business - PBL mock up

We BOLDLY pursue our Goals

The company publishes two modern platforms Bold Business and Project Bold Life. We are committed to producing journalism that meets the highest standards of accuracy, fairness, and transparency. We aim to inform, delight, provide unique insights, that ultimately help our readers and viewers make innovation happen.

We believe that our products, graphics, videos, and opinions must reflect the highest standards of quality and integrity. At Bold Business, we recognize that our reputation depends on upholding these journalistic values.

Bold Business, an online publication that tells the stories about how business is changing the world for the better. Our publication includes articles by a variety of writers, including influential subject matter experts, as well as videos and interviews on topics of interest to leaders in business, politics, and academia.

Project Bold Life, a newly launched online publication that delivers engaging content that educates, motivates and inspires you to take action, create positive change and live a successful, purposeful and Bold Life.

Bold Business Services is our consulting and services arm. Our team brings together leaders with years of industry experience in, media, technology, training, software, and digital marketing. Surrounded by a global team of writers, editors, web developers, video producers, designers, project managers, subject matter experts, and industry partners.

We provide services and products in four primary areas: Digital Marketing, Technology, Training and Operations Transformation

Bold Business - Graphic Designers

Bold Business has also developed a new type of training we call Bold Training Nuggets. Unlike competing systems, our training is designed as micro-learning and is delivered in short, easy to understand videos that are quick to digest. Our modular training can be customized to your company or topic of interest. We have successfully installed the system in companies large and small. They have found it to be easy to install, reliable, and inexpensive to operate.

Handling over $7B in service solutions, we are passionate about achieving better results for our clients! For more than 25 years, we’ve been delivering results that go beyond financials. Our revenue enhancing, and cost-saving services allow you to do more for less.

All we do is in service of the customer. Every bold solution we build comes out of their needs. Every customer we work with becomes a part of the team. Collectively we face the challenges and rejoice in the victories.

Our promise is built on optimism, knowledge and the valued teamwork of our people. It’s how we deliver on that promise that differentiates us.

When you want a creative, edgy and grounded partner, think Bold!

Bold Business!

Bold Business - Nuggets mock up

263 13th Ave S, St. Petersburg
FL 33701, USA
linkedin: bold-business
instagram: theboldbusiness
twitter: TheBoldBusiness
facebook: TheBoldBusinessNews

Greg Ross-Munro – Communicating with Techies

Greg Ross-Munro with book
sourcetoad logo - Greg Ross-Munro



Greg Ross-Munro with book

What to Look for in a Digital Agency

Whether you want to augment an in-house team or bring an entirely new product to life, odds are, you’re going to entertain the idea of hiring an agency. By an “agency”, I mean everything from advertising companies offering digital design services to pure propeller-head software engineering firms. As long as they do “work for hire” jobs, where the client ends up owning the intellectual property and there is more than one person working there, we’ll call them an agency.

Agencies come in all shapes and sizes. It’s not unusual for an agency to have most of the staff and expertise you’ll need to take your application from concept to launch and beyond. They will have programmers, graphic designers, project managers, and even someone to bring you tea while you wait in their lobby. This is the type of organization I run day to day, minus the person to bring you tea. Sorry.

Other than the stability a larger organization brings you over individual freelancers, there are three main factors to look for in an agency: location, specialization, and reputation.


Having your developers close enough that you can be in their offices within half a day might sound like an old-fashioned idea. In this age of telecommuting and virtual offices, why should you care about where someone works?

Sharing a common geography also means you share a common culture, language, and frame of reference. Odds are, your end users are also in either the same or a similar locale. If a developer were building new ATM software for a bank, it would help tremendously if the design team could spend a few days watching existing customers use the old systems. Nothing drives home a point about user experience more than watching a pensioner struggle with a badly designed interface, just so they can withdraw some cash to go shopping.

Empathy breeds good design. It humanizes the code an engineer writes, because now it becomes personal. Teams can instantly see how their creations touch the lives of the very real people who use them. This is especially important in engineering, where most problems are so abstract that concerns become almost entirely practical and programmers forget that actual human beings will interact with their systems. That’s hard to do when your development agency is in Canada and your bank is in Mexico. It also helps if you can drive to your developer’s offices and yell at them when things don’t go right. Okay, okay, it might not help, but it offers some catharsis.


cats-coders-ebook - Greg Ross-Munro

Specialization requirements are often the driving factor in a software engineering hiring decision. Specializations can be industry specific or technology focused, or both. For example, my team focuses on application development in the hospitality field, with a technology focus on crossplatform development.

If you’re a startup in the food service industry looking to build your stack in Java, there is probably a company out there for you. They might not be close by, but their expertise would outweigh location considerations. Keep in mind that specialists always cost more. If you get to pick the type of work you do and call yourself an expert in your field, that means you can – and certainly will – charge a premium.


Portfolios or client testimonials are important, regardless of whether you hire a two-person freelance shop or a 500-person strong New York design firm. One of the problems you might run into with an agency is that the majority of their work may be under NDAs or white-labeled as another firm’s property. Do some behind-the-scenes vetting by asking about the company’s reputation and see if you can talk to some of their previous customers.

Sadly, some of the coolest things my team has ever built will remain a secret forever. If you hire a software firm to build your medical health records security system, you don’t want to have them advertise it on their website! Even worse, we’ve built award-winning systems only to watch our clients go and claim their Webby Awards. We did get a thank-you email, though.

Be careful of: “Our developers have worked with these major brands,” a favorite of the shady agency. Basically, this is the weasel’s way of saying, “Some of the people who work here used to work for companies that worked for those companies, or they worked for those companies themselves at some point.” Their sentiment is technically accurate, but also misleading. Just because your current graphic designer served coffee at Starbucks in college, that doesn’t mean your agency built software for them.

So, if you are planning on building out your next great idea using an agency, make sure you assess them on location, specialization, and reputation. Choosing wisely will ultimately mean success for your project. Keep in mind that it is much more expensive to have to build something twice because the first team you hired couldn’t deliver!

linkedin: gregrossmunro
twitter: gregdrm

Sourcetoad – Designing Software for Cruise Lines

Sourcetoad - Designing software for cruise lines



Sourcetoad - Designing software for cruise lines

Designing software for cruise lines can be tricky. Cruise ships are strange beasts; they have all the amenities and systems you would expect to find in high-end hotels, as well as those you would find in restaurants, amusement parks, performing arts centers, casinos, and shopping malls. On top of that, they are built to withstand the trials of intercontinental ocean travel and even arctic exploration.

Most software developers have never written code for such a broad, and yet specific, use case. Designing a calendar system for reservations is not a difficult task for most programmers. But designing a calendar system for reservations where the time zone can change up to three times a day is a different matter. Add in the fact that ship time isn’t actually related directly to a time zone, and most developers would stare blankly at the drawing board.

sourcetoad - Cruise-Director

This is where Sourcetoad comes in. “That’s the kind of engineering challenge that’s really fun for us, is rewarding, and keeps us engaged,” says Greg Ross- Munro, founder and CEO of Sourcetoad. There are always lots of new projects, especially working in the cruise and ferry niche. We work best as small teams in a startup-like environment to deliver on projects that really have a massive reach. We’re working on solutions that are out on display for the world to see and to enjoy on their next cruise.” 

Time zones are not the only challenge in developing solutions for seafaring vessels. “Cruise ships are extremely complex floating cities, without the usual crutch of a constant Internet connection,” adds Ross-Munro. “If you want to build a basic app for passengers, you need to talk to restaurant booking databases, weather systems, GPS trackers, Wi-Fi portals, and guest services. On one ship alone, we pull and push data to over 20 subsystems and make the whole experience seamless, even when there isn’t a stable web connection.”

Sourcetoad - lounge

Once all the data from disparate systems is streamlined through Sourcetoad’s Cruise Director system, the company then helps their clients use it in powering other applications.

“The most exciting aspect of Cruise Director for me is that we can add custom modules to it,” says Justin Weber, CTO and partner at Sourcetoad. “We’ve built modules to allow our clients to run their digital signage systems, interactive TV interfaces, and mobile apps. With everything streamlined, we can build apps that would have normally taken a year to make and launched them in three months.”

Sourcetoad celebrated their ten-year anniversary in 2018. During the last few years, the company has gone from being a relatively small consultancy to being ranked number 1,523 on the Inc. 5000 list of fastest growing companies. They are now a 30-employee organization, with an additional office in Perth, Australia. But Sourcetoad have no intention of moving their Tampa headquarters.

Sourcetoad lunch meeting
Sourcetoad - at-event

“Tampa is an exciting hub for startups and small businesses like Sourcetoad to thrive,” says Nick DeMelas, a Sourcetoad partner and the Director of Projects. “Tampa offers a convenient airport, a supportive community, great weather, and traffic that you don’t want to commit suicide in – those are all contributing factors as to why Sourcetoad can attract such good talent.”

Ross-Munro adds: “Also, there are a ton of people who have a computer science degree and impressive technical backgrounds, who don’t want to work in a cubicle for a huge company, cranking out disembodied code every day for the rest of their lives. They want to work for a company of maybe smaller repute, but one that encourages them to think critically, to solve real-world problems, and to contribute meaningful work toward true innovation – and that’s what Sourcetoad is about.”

sourcetoad logo - Greg Ross-Munro

2901 W Busch Blvd, #1018
Tampa, FL 33618
Phone: 1-888-801-TOAD (8623)
facebook/twitter/instagram/linkedin: sourcetoad

Winston Consulting Group – 2018 Mentor of the Year Scott Winston

RFM_Apr 12 2018 Tampa Bay Wave - Winston Consulting Group


RFM_Apr 12 2018 Tampa Bay Wave - Winston Consulting Group
RFM_Apr 12 2018 Tampa Bay Wave - Winston Consulting Group

Since arriving in Tampa Scott Winston has been actively engaged with the Tampa Bay Wave helping to mentor and advise businesses. Scott is an entrepreneur, visionary leader, and co-founder of an International Business Ecosystem Incubator.

Making The Move To Tampa Becoming a Part of the Ecosystem
Scott, his wife Jackie and their three son’s Zach, Alex and Jack moved from Seattle Washington in late 2016 after living in the Seattle area for 13 years. Following a family vacation to Florida in July 2016 to visit Jackie’s Dad who lives in The Villages, Scott and his family decided to move to Tampa. In early August 2016, Jackie and the three boys were on a Red Eye to Tampa, so the boys could start school. It took Scott until January 2017 to join the family full time in Tampa.

A Chicago native, Scott spent the earlier part of his career working for Motorola in the early days of the mobile industry, moved to PricewaterhouseCoopers focused on M&A and post-merger integration followed by working for Accenture in their Venture Launch group. Scott relocated to Seattle Washington in 2004 to launch a Six Sigma program and run Customer Research for Washington Mutual’s Retail Distribution Network that grew from 1,650 retail store locations to over 2,150 stores, with 24,000 employees. During his time at Washington Mutual Scott deployed Six Sigma across the Retail Bank, training over 5,000 employees in Six Sigma and launched several innovative programs including introducing Life Cycle Mystery Shopping to the Banking Industry, spearheading programs to eliminate paper from bank branch processes and helped to stream line processes across the bank.

Teaching Cambodia - Winston Consulting Group

After leaving Washington Mutual Scott launched Winston Consulting Group where he provides strategic business advisory to fortune 100 companies and runs transformation programs for companies.

Scott has advised some of the top companies in the world in turning around their operations, growing their business and addressing organization and growth challenges. Companies like Microsoft, Alcoa, Crown Castle, US West, Bell Atlantic, Bell South, McDonald’s, Motorola, and The Reynolds Metal Company have been his clients.

Winston Consulting Group

“The Tampa Bay Wave’s mentor network is one of our greatest assets and benefits to our companies. We are fortunate to have many entrepreneurs who have successfully sold their companies as well as C-Level executives actively mentoring our companies. The Bob Francis Mentor of the Year award goes to someone who has unselfishly given an incredible amount of time and talents mentoring Tampa Bay Wave member companies and embodies servant leadership.

We couldn’t be more proud of the 2018 recipient, Scott Winston, and how much he has served the Wave and our companies this year. Scott is also a member of our Accelerator & Mentor Relations Committee, he Chaired our Accelerator Scalability Study, is a member of our Friends of Wave giving program and has hosted several strategic planning and sales training sessions for companies. He modeled the way for our Mentor Network this year and we look forward to his continued impact on the Wave for years to come”

Rich Heruska, Interim Accelerator Director, Tampa Bay WaVE

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Winston Consulting Group team photo
Pitch_Night - Winston Consulting Group

Since 2011 Scott has served on the Advisory Board of Educational Business Strategies (EBS) an educational 501c3 based out of Seattle that provides practical business teaching to entrepreneurs, business owners and students in 15 countries in developing nations in Africa, Asia, Eastern Europe and South America.

In 2013 Scott Co-Founded Business Impact Networks (BIN), an International Business Ecosystem Incubator and Consultancy. BIN partners and grows locally focused networks of leaders and companies who collaborate to build healthy sustainable communities across the globe. BIN has worked with the government of Iraq to revive agriculture in the region.

Passion for Entrepreneurs
Scott has a passion for entrepreneurs and helping them drive growth in their businesses. Over the last 12 years, Scott had the opportunity to consult, teach and train Business Owners and Entrepreneurs of small and growing companies in The United States and Canada, Eastern Europe, Africa, the Middle East, and Asia.

Scott is an entrepreneur, investor, mentor and business advisor dedicated to growing the business ecosystems in the Tampa Bay region and around the world. Learn more about Scott and the Winston Consulting Group at and connect with Scott on LinkedIn:

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Santiago C. Corrada, President and CEO – Visit Tampa Bay





“Imagine working in a place that feels like being on vacation every day of the week.”

Imagine working in a place that feels like being on vacation every day of the week. Now pair that image with a unique combination of culture and history, an amazing and innovative food scene, a community founded on creativity and dedicated to making things happen. You’ve just discovered Tampa Bay.

At Visit Tampa Bay, we are focused on bringing visitors from around the world to experience the excitement and fun found here in the hip, urban heart of Florida’ west coast. Tourism has a multi-billion-dollar local footprint in terms of employment and government revenues. But it’s true impact spreads farther than that: every visitor who makes a special memory during their stay in Tampa Bay becomes an ambassador for the destination when they return home.

And when it comes time to look for a new job or to expand or relocate their business, they’ll remember the fun they had with their family and friends under the warm Florida sun here in Tampa Bay. Tourism is a key part of our community’s soft power: The same things that make Tampa Bay such a great place to visit – the blue skies, the sparkling water, the amazing food, the craft beer — also make it a great place to live year-round and operate a business.

Every day, Visit Tampa Bay works closely with our colleagues at the Tampa Hillsborough Economic Development Corporation on “Make It Tampa Bay,” a joint initiative that builds on our success marketing this destination to residents of the Northeast, Midwest, and Texas. Make It Tampa Bay follows that same path but fine-tunes the message to Millennial entrepreneurs and investors looking for new opportunities and a community that has thrived on innovation since the days of Don Vicente Martinez Ybor and Henry B. Plant.

Visitors find that innovation in thousands of new hotel rooms on the rise, in the boundless creativity of our chefs and brewmasters, in the cheering crowds at a professional sports game, and in the repeated reinvention of experiences at our family-friendly attractions. Those changes reflect a community that remains pointed in the direction of progress and continually inviting the world to join it in the journey.
Treasure awaits.

Phone: 813-223-1111
twitter: @SantiagoCorrada