DIRECTMAIL2.0, LIKE MOST START-UPS, WAS BORN TO SOLVE A PROBLEM. THAT PROBLEM WAS FIGURING OUT HOW TO TRACK AND IMPROVE THE EFFECTIVENESS OF DIRECT MAIL MARKETING.
A local direct mail agency, PostcardMania beta tested this integrated marketing strategy and because the results were so successful, in 2015 DirectMail2.0 was launched.
A seasoned leadership team was assembled to advance, sell and market the product to the print industry. Within months it was standing on its own with its own advanced technology platform and signed over a hundred partners around the country and delivered tens of thousands of campaigns. The business continues to evolve adding new marketing technology to improve the effectiveness of print marketing. The current suite of technology includes:
Know when individual pieces will arrive to the recipient just like package tracking.
In partnership with the US Post Office, deliver a clickable message to the email of the recipient without even having an email address!
Capture every incoming call as well as caller demographics and reports.
After the recipient goes to the website ads will be shown to them as they surf the web reminding them of the offer they received in the mail.
SOCIAL MEDIA FOLLOW-UP
Same as above except the ads will be show on Facebook and Instagram
Send digital ads via Facebook and Instagram to the same people receiving the mailing.
True attribution of direct mail by disclosing who came to the website that was on the mailing list.
It’s a well known fact most sales take place after the 8th to the 12th interaction. DirectMail2.0 takes a single piece of mail and ensures the recipients get those impressions and ultimately results with its patent-pending technology described above.